One of the simplest ways to extend your brand and connect with others online is thru the utilization of YouTube.
YouTube is that the second largest looked for site right behind Google and in 2010 there have been over 700 billion video playbacks with over 2 billion videos viewed a day.
So you would possibly be asking yourself how blogging fits into YouTube and therefore the answer thereto is it's extremely simple you've got already started blogging and with statistics like I just mentioned your crazy to not incorporate video into your branding.
Yet most bloggers don't create video because they're scared of getting behind the camera.
Fear of the Camera
This fear are some things you would like to urge past and therefore the easiest method to try to to that's make videos in order that you are feeling easier ahead of the camera.
Often times people think that their video wont' be ok or they will not look good within the video and therefore the sooner you recover from this the earlier you'll produce great videos.
Keep in mind that you simply will always have people that won't like your videos and this is often no different than anything ...the one thing I can tell you is that the bulk of your audience will like your videos as long as they're interesting and you provide value.
So how does one create interesting video which will keep your audience engaged? Here are a couple of tips that i exploit and if you'll keep these in mind when creating videos it'll help together with your success using YouTube.
Determine What Your Video is About
Write down a few things that you simply have in mind then ask yourself these couple questions:
1. Are others curious about this subject? To seek out how popular this topic is attending Google Keyword Tool
This is the page you'll see once you go the link I even have shared above it's extremely simple to use enter your keywords you'd wish to search and once you click search your exact keyword also as other keywords almost like which will come up within the keyword ideas box.
You are to seek out searching for trying to find a keyword phrase that has medium to low competition then for global monthly searches you do not want to find the most important number here and therefore the reason is that if there's say 145,000 global monthly searches it'll be very difficult for you to compete for the primary page of Google.
My recommendation is to seek out a worldwide monthly search that's below 15,000 the lower the higher but you do not want say 100 global monthly searches because if you go this low you will not get traffic.
Once you discover the keyword phrase then consider key points you would like to urge across in your video and make certain these key points will help your audience solve their problems.
Rehearse your video in your head or aloud before you really get ahead of the camera and make notes of the thing you would like to speak about.
Record Your Video
Now that you simply have decided what your video are going to be about it is time to record a video.
Here are some tips for recording a video:
1) If you chose to shoot a video outside make certain that it's quiet there's nothing more distracting then watching a video with the wind blowing, dogs barking or loud noises within the background.
2) Be during a setting that's natural to you so if you are feeling most comfortable at your desk then that's where you ought to shoot the video or if you are feeling most comfortable in your home then by all means shoot your video within your favorite spot of your home.
3) make certain that the background of your video isn't too distracting if there are tons of things within the background especially if they're moving people might focus more on those things than your video.
4) you would like a minimum of from your chest up this manner ready to "> you'll engage together with your audience by using your hands while talking and your audience are going to be able to see it.
5) Speak even as if you were taking to friend on the phone or face to face. make certain that you simply speak clearly and not too fast. Be natural on video a bit like you're in real world and your audience will connect with you easier.
6) Your videos should be 2-3 minutes unless you’re doing the way to video and it takes longer to urge through all the steps then that's fine if it's longer.
7) If possible record in HD (high definition) your videos will look so good. Many telephone have the choice of HD video so do not feel such as you got to go buy a replacement camera. I personally use the Canon VIXIA HFM41 video camera and that I like it not just for my very own videos but also videos of my kids. I purchased it online at 52nd Street photo in any that they had the simplest price thereon.
8) make certain you do not read from a script or have your entire video memorized because your audience are going to be ready to tell and it'll be a close up.
9) Last tip is your video doesn't need to be perfect the most thing is to start out doing video and obtain comfortable the remainder will accompany practice.
